TARC Solutions
Build Your Bestie playable ad series.
Four toy variants. One shared playable ad flow. Built to show how a product idea can become a short, hands-on mobile experience.
Each demo uses the same four-step interaction loop with a different toy concept. This makes the series easy to review, compare, reskin, and expand for campaign use.
Playable demos
Each demo follows the same user journey. Only the toy variant changes.
Build, pair, and care.
A mobile-first playable using the shared toy customization flow.
Same flow. New toy.
The same interaction loop adapted for a second toy variant.
Reusable by design.
A third variant showing how the framework supports reskins.
Built for campaign scale.
A fourth toy version using the same short playable structure.
More playable interaction samples
Small Three.js prototypes showing additional playable ad formats beyond the Build Your Bestie series. These are interaction samples, not client case studies.
Alien Invasion Escape
Drag to aim a tentacle beam, grab three targets, and trigger a CTA-ready completion screen.
Toy Slingshot Smash
Pull back, release, and smash stacked blocks. A simple product-friendly playable ad mechanic.
Product Catch
Move a basket, catch falling product rewards, avoid hazards, and complete the short ad loop.
Not four random demos. One repeatable playable system.
The value here is not just the number of builds. It is the reusable structure behind them. The same playable flow can support new toy variants, seasonal versions, localizations, and A/B tests without starting from zero every time.